Labatt & Grand Traverse BAYKEEPER® to Promote Water Stewardship in Michigan

This summer, Labatt USA will release limited-edition “Loving Michigan” graphic cans of Labatt Blue and Labatt Blue Light, which feature popular summer water destinations in Michigan including Mackinac Island, Grand Haven State Park, Turnip Rock and Ambassador Bridge.

The partnership and investments align with Labatt USA’s triple bottom line approach. The beer company prioritizes people, planet and profit, which includes measuring, reducing and mitigating its impact on the environment and society through investments, volunteerism and education.

"Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we’re able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer," said Lisa Texido, brand manager for the Labatt Family.

"Clean water is vitally important for the Grand Traverse Bay region," said Heather Smith, Grand Traverse BAYKEEPER ® at The Watershed Center Grand Traverse Bay. "The health of our water is directly linked to the strength of our local economy. We are grateful for Labatt USA’s leadership and financial investment in protecting this natural resource for a variety of uses."

This summer, Labatt USA will release limited-edition "Loving […]

Full article: Labatt USA Partners with Grand Traverse BAYKEEPER® to Promote Local Water Stewardship in Michigan This Summer

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